Q. Will promotional products really help me get new clients?

A. Yes.  Unlike other forms of advertising, such as TV, print, Internet, and radio, promotional products are given to your target audience and/or market.  People are normally better at sales in a 1-on-1 environment.
 

Q. By using promotional products to show appreciation to my clients, will they really become more loyal?

A. Yes.  Studies have shown that while price is an important factor in the purchasing decision, customer service and personal preference are more important.  Keeping your clients happy will always help with your relationship.  Promotional products are a nice way to reassure your clients that they are special and that you remember them.
 

Q. What product is going to produce the best result?

A.  There is no product that will ensure any response.  It is not enough just to purchase a product; it must be presented to the client.  Presentation, now more then ever, is important to ensure your message and results are relayed.
 

Q. How often should I purchase promotional products?  And how often should I change what I buy?

A.  It depends on how often you visit your clients.  A good strategy is to have different products for the different levels of clients and prospects.  If you visit your clients on a monthly basis having 12 different products is normally a good idea.  If you see your clients once in a lifetime you can order one product for the duration of your companies life.
 

Q. Can I buy things in small quantities or do I have to buy in bulk?

A.  There are many companies who do small quantities of certain items.  You normally have a trade off; the smaller the quantity the higher the price, the higher the quantity the lower the price. 
 

Q. Why do I have to pay a set-up charge with every order I place?

A. Set-ups are not transferable from one company to the next also imprinting processes and imprint areas are different for every product and every company. 
 

Q. Why do some companies not charge for set-up?

A. There is a set-up charge for every product.  Some factories incorporate the charge into the price per piece.  So there is a set-up charge whether you see it or not. 
 

Q. What other charges might I have to pay?

A. Pantone Matching Charge, Additional Color/Location, Rush, Shipping and Handling, Tax, Less then Minimum, Change of Ink Color. 
 

Q. What is the Pantone Matching Charge?

A.  Pantone is the trademark name for the color wheel that printers use to ensure that your corporate colors are uniformed. 
 

Q. Can you guarantee that the color we choose will be imprinted on the product we select?

A. No.  The Pantone system was created for the paper printing industry only.  There are many variables that change the ink color by the time it cures on the product.